Chinese New Year Catalogue
Concept & Visual Direction · Layout Design
The Chinese New Year catalogue design blends traditional embroidery with modern aesthetics, celebrating Eu Yan Sang’s 145-year legacy. The theme “Heritage and Innovation” comes through in the floral-embroidered cover and rich textures throughout the layout. Premium products like bird’s nest and abalone are paired with elegant visuals that convey a sense of tradition, luxury, and festive warmth—bridging heritage with contemporary appeal.
