Collagen Fish Soup Brand Identity
Concept & Visual Direction · Visual Identity · Logo Design
A modern hawker brand offering traditional Chinese soups with wellness benefits. This identity blends cultural heritage with contemporary clarity, appealing to today’s health-conscious diners.
The logo features carved-style Chinese characters—红鱼汤—set within a traditional seal to convey authenticity and trust. Clean sans-serif English typography balances the old with the new. A warm red palette and an icon system highlighting soup benefits complete the brand, making it both friendly and rooted in tradition.
