RedRum Brand Identity
Concept & Visual Direction · Visual Identity · Packaging Design
A chili-forward restaurant serving bold, fearless flavors with attitude—created for spice lovers who crave more than just heat. The logo features lively, jiggly letterforms that dance with personality, accented by a vivid red splash resembling a burn mark on paper to symbolize both heat and impact. A distinctive “m” subtly mimics a clenched fist, signaling strength and rallying spice lovers to bring the fire home.
The visual identity embraces a rugged, edgy style in deep chili red and charcoal black, paired with tactile textures like scorched paper, raw cardboard, stone, and aged iron. This tactile, unpolished look captures grit, authenticity, and the unfiltered spirit of spice—bold, unapologetic, and impossible to ignore.
