NTUC FairPrice Share-A-Textbook
Concept & Visual Direction · Event Branding · Layout Design · Adaptation
A community-driven initiative by NTUC FairPrice to collect and distribute pre-loved textbooks, supporting low-income families while promoting sustainability. Designed launch visuals and promotional materials—including posters, wall murals, banners, newspaper ads, and event backdrops—to ensure a cohesive visual identity across digital and physical touchpoints. Real photos of student and volunteer participants were used throughout the key visuals to highlight authenticity and reinforce the community-driven message.
