SIA Charity Run Campaign
Concept & Visual Direction · Event Branding · Adaptation
This campaign positions the event as a communal, inclusive experience—framing the run not just as a race, but as a collective gathering to promote unity and support charitable causes, especially through the Charity Village. The visual system draws from tribal art, local cultural crafts, and native flora and fauna of Singapore. These elements were abstracted into a flexible, modular design system applied across all touchpoints, creating a cohesive identity rooted in culture, community, and shared purpose.
