FairPrice Wellness Campaign
Concept & Visual Direction · Event Branding · Layout Design · Adaptation
The campaign promotes holistic wellness through four key themes: Live Well, Eat Well, Feel Well, and Look Well. Friendly graphics and interactive elements engage customers and encourage healthier choices.
In-Store Activation: Discover Wellness
Clear signage and modular visuals guide shoppers through zones featuring healthier products, including fresh produce, skincare, and essentials. Interactive shelf displays enhance the shopping experience, making it both intuitive and engaging.
Atrium Roadshow: Big on Wellness
The roadshow extends the campaign into a lively space featuring photobooths, doodle walls, cooking demos, and product showcases—creating a fun, community-focused atmosphere that brings wellness to life.
